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Why Is Apple Checking Out Fisker’s Emotion?

Battery-car prototype spotted during visit to Cupertino HQ.

by on Jun.29, 2017

A Fisker Emotion was spotted at Apple HQ in Silicon Valley. Could the tech firm be interested in using the EV as a platform for its autonomous system?

Is Henrik Fisker hoping to take a bit out of the Apple? Or, more accurately, is Apple interested in getting a taste of the Danish designer’s new Emotion battery-electric vehicle?

After long refusing to comment about its rumored plans to develop an autonomous vehicle, Apple is finally lifting the kimono, CEO Tim Cook recently describing that effort as “the mother of all AI projects.” But Apple reportedly shut down its own vehicle development program last year and apparently is looking for partners to work with on the hardware side.

Breaking News!

It is teaming up with Hertz to lease a handful of Lexus RX utility vehicles, media reports revealed this week. But longer-term? Apple was apparently looking at building its own battery-car before pulling the plug on that side of the project, so it eventually will need a partner to put its autonomous technology onto the road.

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