The Volkswagen Group increased its global market share in the first six months of 2009 with help from effective German and Chinese government sales incentive programs in its two largest markets.
Europe’s largest automaker, with Audi, Skoda and Seat as volume brands, increased its share of the world passenger car market from January to June 2009 to 12% (half year 2008 was 9.9%), selling 3,100,300 vehicles in the process. This was a decline of 5% compared with the year earlier results; however, since the overall global market contracted almost 18%, VW estimated that it increased its penetration to equal GM’s at 12%, or about twice that of Nissan, which is being chased by Hyundai at 5%. Toyota surpassed GM last year as the world’s largest vehicle maker.
“The comparatively good trend in our sales figures shows that the Volkswagen Group is headed in the right direction,” said Detlef Wittig, Executive Vice President, Group Sales and Marketing. “Nevertheless, a major effort is needed in the second half of the year if we are to remain on course. Economic uncertainty will continue as the year progresses,” he warned.
Volkswagen brand cars grew by 1.7 percentage points to 8% or 1,949,000 cars. VW said this was due to “very positive” developments in Germany, Brazil and especially China, now the world’s largest auto market, which is now running at an 11 million unit annual rate.