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First Drive: 2016 Scion iA

First-ever four-door upgrades Scion image

by on Jul.31, 2015

The 2016 Scion iA is the brand's first-ever sedan. It's one of two new models coming this fall.

Amid the rising sales of truck and sport utility vehicles, sales of small, subcompact cars have held their own, suggesting that attributes such as affordability and fuel efficiency still have enormous appeal for a significant population of buyers.

The segment is also likely to expand as new, city-dwelling buyers, both young and old, who might for an alternative to vehicles that don’t really fit into increasingly scarce parking spaces in urban areas, enhancing the overall appeal of cars such as the new Scion iA.

At the Cutting Edge!

The iA is the anchor of an effort by Toyota to re-invigorate the Scion brand, which has struggled in recent years at least in part because of a product strategy that seemed hit or miss. With the introduction of iA, which will compete directly with cars such as Honda Fit, Mazda 2, Chevrolet Sonic and Nissan Versa, Scion is making a bid to re-establish its presence and influence in the heart of the affordable, subcompact market. (more…)