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Fiesta Gets Top Safety Rating – on Four Continents.

Safety playing critical role in selling small cars.

by on Feb.21, 2011

Ford is putting a premium on safety in marketing its new Fiesta subcompact.

Ford is touting the Fiesta as the first car in the subcompact segment to earn top crash test ratings in each of the world’s largest auto markets, including the U.S., China and Europe, as well as Australia and New Zealand.

In North America, the 2011 Ford Fiesta also has earned a Top Safety Pick from the Insurance Institute for Highway Safety — the first car in its segment to do so under new test standards.

The maker is betting – like many competitors – that safety has become a major selling point, today, especially in the small car segment.

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Fiesta’s structure is made from high-strength steels engineered to preserve quality and enhance driver and passenger safety, the maker notes. More than 55% of Fiesta’s body structure is made from ultra-high-strength steel, and the extensive use of lightweight boron steel helps protect critical occupant safety zones.

“The global safety ratings provide another proof point that the all-new Fiesta is redefining what a small car can be,” said Matt Niesluchowski, safety, NVH and durability manager. “The new Fiesta brings outstanding driving dynamics and fuel economy, unparalleled connectivity and safety leadership on a worldwide scale.”