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Fiat Chrysler Lays Out Broad Growth Plan

All-encompassing blueprint shows the way to 2018.

by on May.06, 2014

A worker puts the finishing touch on the new FCA sign at the company's North American headquarters in Auburn Hills, Michigan, this morning.

With a veiled reference to the disastrous, failed alliance that nearly destroyed Chrysler during the recent recession, CEO Sergio Marchionne and his management team laid out a broad and ambitious plan for the U.S. maker and its Italian partner, Fiat, that will see the newly merged company roll out a flood of new products during the next five years.

Following up on a day-long session in late 2009, after Fiat first came to Chrysler’s rescue, the new Fiat Chrysler Automobile (FCA) detailed its next five-year plan, outlining a strategy that will see it try to sharpen the focus of each of its many brands. In most cases, that will mean adding a number of new products, though in some cases, key brands like Dodge will actually reduce their line-ups to eliminate models that don’t fit their image.

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With several hundred investment analysts and an equal number of journalists in the audience, Marchionne’s clear intent was to show that Fiat Chrysler, currently the world’s seventh-largest automotive manufacturer, is well-positioned to challenge rivals ranging from Toyota to Ford, General Motors to Volkswagen, in an increasingly competitive market. (more…)

Fiat Releases First Images of 500L

Debut set for Geneva, U.S. sales to launch in 2013.

by on Feb.03, 2012

Fiat reveals the new 500L before its official Geneva Motor Show preview.

Following up on a report in TheDetroitBureau.com earlier in the week, Fiat has confirmed it will unveil a larger version of its pint-sized Cinquecento at the upcoming Geneva Motor Show.

To be called the Fiat 500L, the 5-door hatchback will arrive in U.S. dealer showrooms in 2013, the maker confirmed.  The American version will be offered only in a 5-seat configuration, but buyers in Europe and other parts of the world will be able to order the new 500L in a 7-seat layout, as well.

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Short for “Large,” the 500L will still be one of the smallest models on U.S. roads, measuring just over 163 inches, nose-to-tail.  That’s about 2.5 inches more than the current Fiat 500 Coupe. And it still lands the new offering squarely into the B-, or minicar, category.

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