Few advertisers have created such a stir during the Super Bowl as Chrysler, which knocked it out of the park in 2011 with an unusual, 2-minute commercial featuring rapper Eminem, then came back with the controversial Clint Eastwood commercial during the 2012 Super Bowl.
Might the maker try to score again with a spot during next year’s big game, typically one of the most widely viewed TV events in the world?
“Yes, we are leaning towards being there,” said Chrysler’s global marketing czar Olivier Francois. In a conversation with TheDetroitBureau.com, he admitted that the challenge is coming up with another breakout idea. “Clearly, topping what we have done so far – no mystery – is not going to be easy.”