Automakers are always looking for ways to attract younger buyers to their brand. But Fiat Chrysler Automobiles NV is hoping that the introduction of a new two-seat roadster will put a spark into the sales of the Fiat brand in the U.S.
Fiat brand sales were down 19% in May, compared with the same month a year ago. Sales of the Fiat 500, which has been hurt by consumers’ turn towards trucks and utility vehicles, dropped by 49% and sales of the 500L were off by 69%. But sales of the 500X utility vehicle were up in May compared with the same month a year ago, in its first month of year-over-year comparisons.
Deliveries of the all-new 2017 Fiat 124 Spider are expected to begin arriving this month. The 124 Spider revives the storied nameplate, bringing its classic Italian styling and performance to a new generation of vehicles and buyers. (more…)