Detroit Bureau on Twitter

Posts Tagged ‘fiat la auto show’

Where’s Charlie? Has Fiat Cut Sheen?

Project for Fiat 124 Spider with controversial actor put in the “drawer.”

by on Nov.20, 2015

Charlie Sheen with actress/model Catrinel Menghia in the Fiat Abarth commercial.

Despite generating plenty of buzz with an earlier commercial for the Italian brand, Fiat has decided to put in the “drawer” a commercial it was putting together for the new Fiat 124 Spider that featured legendary Hollywood “bad boy” Charlie Sheen.

The move comes at a time when the controversial actor is back in the news, revealing he is HIV positive. That, in turn, has prompted some former partners to threaten to bring lawsuits against Sheen for allegedly failing to advise them of his health problems.

The Full Story!

A still-incomplete video featuring Sheen driving wildly in the new roadster was played for several dozen reporters during a sneak preview of the new Fiat 124 Spider at parent Fiat Chrysler’s headquarters in Auburn Hills, Michigan on November 3rd. But it was notably absent from the public unveiling of the 2-seater at the Los Angeles Auto Show this week, prompting speculation there may be a connection to Sheen’s latest troubles.


Fiat Hopes New 124 Spider Will Catch Buyers in its Web

Bad boy Charlie Sheen to help launch the roadster’s marketing campaign.

by on Nov.18, 2015

The new Fiat 124 Spider picks up on classic cues of the original Italian roadster.

Fiat is driving forward into the past, hoping it can build some much-needed momentum by reviving the once-iconic 124 Spider nameplate.

Nearly a half century after its introduction, an all-new version of the Fiat 124 Spider is making its debut at the Los Angeles Auto Show. The debut also comes five years after the Fiat brand itself formally launched its return to the U.S. market at the annual L.A. show.

Auto Show News!

“There’s no better way to celebrate 50 years of the Fiat 124 Spider than to bring back this iconic roadster, pairing its Italian styling of the past with all of the modern performance and technology of today,” said Olivier François, global Fiat brand boss.


Fiat’s Reborn 124 Spider to Make LA Auto Show Debut

New model will share platform with latest Mazda Miata.

by on Sep.01, 2015

The new Fiat 124 Spider will share platforms with the Mazda Miata, shown here, but get a unique body and its own powertrain options.

Fiat will bring an old name back to life next year when it launches an all-new version of its once-popular 124 Spider.

But it has gotten a helping hand from an unusual ally. The little two-seater will share platforms with the recently redesigned Mazda Miata, and both models are expected to be produced side-by-side at the Japanese maker’s plant in Hiroshima.

Your Inside Source!

That said, company officials promise that the new Fiat 124 Spider will feature a distinctly different look than the well-reviewed Mazda. And it is expected to opt for a different powertrain line-up, as well.


New 500L Part of a Trio of New Fiat Models Debuting in LA

Abarth Convertible and battery-based Fiat 500e also make debuts.

by on Nov.28, 2012

Fiat's near 5-seater, the 500L has about 40% more interior space than the original 500 Coupe.

Fiat officials like to point out that it took years for their closest competitor, Mini, to expand its vehicle line-up and firmly establish itself in the American market.  After a painfully slow start, the Italian maker is kicking its product program into high gear and hopes sales will quickly keep pace.

This week’s LA Auto Show will, in fact, see the debut of four new Fiat models and model variants large and small.  Well, make that small, and not quite so small, as the maker plans to stick with the mini- and microcar segments.

Your Power Source!

“We’re launching some significant things in California,” promises Fiat’s U.S. brand boss Tim Kuniskis, vehicles which could be especially important in the Sunshine State market – currently Fiat’s largest, representing nearly one of every eight products it sells in the U.S.


Fiat Reveals 500e

Electric minicar coming to LA Auto Show.

by on Nov.16, 2012

Fiat will roll its first battery-electric vehicle into LA later this month.

Fiat is not only confirming it will unveil its little 500e battery-electric vehicle at the upcoming LA Auto Show, but also giving us a first look at the battery-powered minicar.

Specific details remain under wraps but the maker is believed to envision this alternative offering as more than just a compliance car meant to meet strict California zero-emissions mandates but it remains to be seen just how broad distribution will be for the Fiat 500e.

Subscribe Now! It's Free!

One thing’s clear: the man writing the checks for the Italian automaker, Fiat/Chrysler CEO Sergio Marchionne, isn’t exactly enamored of battery technology.  He has all but abandoned electrification efforts at the U.S. side of the trans-Atlantic automaker and has derided battery vehicles as “economic lemons,” hinting that Fiat will lose about $10,000 for every 500e it builds.


Fiat Muscles up with Abarth 500

Italian flair at “an affordable price.”

by on Nov.17, 2011

Fiat brand boss Francois Olivier unveils the 500 Abarth at the LA Auto Show.

Just a year after tiny little Fiat 500 made its American debut at the L.A, Auto Show, Olivier Francois, Global head of the Fiat Brand and chief marketing officer, stepped on the stage at the Los Angeles Convention Center to unveil the latest version of the Italian microcar.

Though the name Abarth might not be familiar to the average American, there are still plenty of aficionados who recognize the heritage of the Fiat 500 Abarth, which traces its roots back to the work of Carlo Abarth, a former European motorcycle champion, who founded Abarth & Co in 1949, producing aftermarket products for production cars.

News You Can Use!

In 1958 Fiat introduced the original 500 and Carlo Abarth saw some use for the tiny city car. His company gave it an extensive makeover, increasing the compression ratio of the small 479 cc engine, fitting it with a Weber carburetor, optimizing the intake system and adding an Abarth exhaust system.


First Look: 2012 Fiat 500 Abarth

Performance model aiming to pump some life into Italian brand.

by on Oct.31, 2011

Fiat is betting the Abarth edition will pump a little more lift into the slow-selling 500.

Despite some ambitious sales goals the little Fiat 500 hasn’t exactly set the U.S. market on fire.  So the Italian partner of Detroit’s Chrysler LLC will be turning up the energy level with the upcoming launch of the 2012 Fiat 500 Abarth.

Due to make its debut next month at the L.A. Auto Show, the sportiest version yet of the Cinquecento will feature an all-new 1.4-liter Multi-Air engine bumping the horsepower count to 130 – with an optional performance pack that can deliver yet another 30 ponies.

Whether Americans will recognize the Abarth name remains to be seen, of course, but those who do will know that it has a history of living up to the “small but wicked” tagline used for its cars over the years.

Subscribe Now! Free!

Born in 1908, Karl Abarth was originally known as an aggressive motorcycle racer before a near-fatal accident ended his career on the track – shifting his focus to the production of exhaust systems and other performance parts.  In the ‘40s and ‘50s, “Abarth and C” had a successful career campaigning a variety of Fiat products, including a heavily modified version of the original Fiat 500 microcar.