He’s already suggesting Fiat might move its corporate headquarters out of Turin, and now Fiat/Chrysler CEO Sergio Marchionne has fired another shot, telling reporters the Alfa Romeo brand is considering whether to move its manufacturing operations out of Italy, as well.
Raised in Canada, Marchionne has shown an unexpected lack of tolerance for the problems in his family homeland in recent years. He has repeatedly complained about the high cost, as well as the structural obstacles, to doing business in Italy. And he has been demanding change with the alternative being a hollowing out of Fiat operations in its home market.
The timing of Marchionne comments, during a meeting with reporters in Turin where Fiat is based, comes as no surprise. Alfa and sister brand Maserati are in the midst of dramatic transformations backed by a flood of new product. And both are putting increasing emphasis on markets outside Europe.
“The relaunch of Alfa Romeo will continue for sure,” Marchionne stressed, adding that, “Italy should decide if they want it to happen in this environment or not, as Fiat and Chrysler have several alternatives.”