Detroit Bureau on Twitter

Posts Tagged ‘fiat hatchback’

Fiat Releases First Images of 500L

Debut set for Geneva, U.S. sales to launch in 2013.

by on Feb.03, 2012

Fiat reveals the new 500L before its official Geneva Motor Show preview.

Following up on a report in earlier in the week, Fiat has confirmed it will unveil a larger version of its pint-sized Cinquecento at the upcoming Geneva Motor Show.

To be called the Fiat 500L, the 5-door hatchback will arrive in U.S. dealer showrooms in 2013, the maker confirmed.  The American version will be offered only in a 5-seat configuration, but buyers in Europe and other parts of the world will be able to order the new 500L in a 7-seat layout, as well.

Your Auto Source!

Short for “Large,” the 500L will still be one of the smallest models on U.S. roads, measuring just over 163 inches, nose-to-tail.  That’s about 2.5 inches more than the current Fiat 500 Coupe. And it still lands the new offering squarely into the B-, or minicar, category.


New Product Should Help Fiat Overcome Initial Setbacks

J.Lo campaign paid off despite controversy, Fiat officials insist.

by on Jan.19, 2012

JLo's ads for Fiat took plenty of criticism - but increased brand awareness substantially.

There’s an old adage that there’s no such thing as bad publicity.  Just spell the name right.  That might be a matter of debate if you’re running for president, but it appears to be a valid contention for Fiat, which has been struggling to build momentum for its return to the U.S. market after a two decade absence.

Despite the controversy over the maker’s first national TV ads, featuring Jennifer Lopez, Fiat officials insist the campaign paid off, helping build awareness among potential buyers just as the Italian brand is preparing to roll out an assortment of new products.

News You Can Use!

The line-up has been limited to variations of the initial Fiat 500 minicar – the performance-oriented Abarth edition set to hit showrooms in March – with a battery version to follow – but a new 5-door hatchback is in the works, along with yet another product that will markedly expand the Fiat brand’s range of offerings.