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Fiat’s Vans Concept 500 Tapping “Board” Culture

New vehicle latest to try to draw surfing fans.

by on Jul.28, 2014

The Fiat 500L-Vans concept is designed to supplant the traditional "woody" as the vehicle of choice for surfing fans.

Cars and surfing enjoy a special relationship on the beach and in popular culture, especially in Southern California where vehicles such as Woody wagons became embedded local lore. Fiat recently partnered with Vans adding another vehicle to the list of makers looking to capitalize on the “board” culture: the Fiat 500L-Vans concept.

Over the years, makers have sought to capitalize on the connection by customizing vehicles with surfers and their fans in mind. The Honda Element was the most recent stab at it and and Chrysler also brought out a Woody version of the PT Cruiser.

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Fiat’s new concept is making a play for the surfing crowd and it was unveiled over the weekend at the Vans US Open of Surfing in Huntington Beach, California. (more…)

Dealers Buzzing on Chrysler Bankruptcy

Offshore brand organization is shaken by the President's patriotic sales pitch.

by on Apr.30, 2009

Cody Lusk, AIADA

Not so fast Mr. President, said Lusk.

President Barack Obama rattled the windows around the car business with a “buy American” plea as he rolled out the administration’s plans for rebuilding Chrysler with help from Fiat.

The American International Automobile Dealers Association responded almost immediately to a speech in which President Barack Obama asked Americans to “buy American” vehicles as part of our economic recovery.

“AIADA objects to President Obama’s ‘buy American’ solution for the auto sector,” said AIADA President Cody Lusk. “In today’s globalized economy ‘buying American’ can mean anything from buying a Chevy Avalanche built by Mexican workers in Silao, Mexico to buying a Toyota Camry built by Americans in Georgetown, Kentucky.”

“The real issue is that every car purchased in America today is a shot in the arm for our economy, a boost for car dealers, who are the cornerstones of communities all across this country, and a win for American consumers who have the opportunity to choose the vehicles that best meet their driving needs. President Obama must recognize that protectionist policies and statements like “buy American” have no place in America’s economic recovery,” said Lusk.

Critics would maintain that the real issue is the closed markets to American exports of all kinds by the governments of offshore-based automakers, including, Korea, Japan, and China, among others. This is destroying American jobs. So is the refusal of  European and Asian governments to increase deficit spending to stimulate their home markets now that the American market has collapsed, and can no longer be a dumping grounds for their exports. The U.S. Treasury Department has been highly critical of such practices recently, and a trade war is already underway. (more…)