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Posts Tagged ‘fiat 500c’

Fiat Rolls Out New Version of 500c

Brand looks to play on history to draw buyers.

by on Apr.15, 2015

FCA introduced its 2015 Fiat 500c 1957 Edition hatchback and cabrio models.

The Fiat 500 has earned more than its share of plaudits for its eye-catching design.

The car is instantly recognizable and has certain curb appeal long absent from workaday sedans. But even Fiat Chrysler Automobile diehards admit privately that the 500 is probably too small for the typical American consumer, who wants more room and more power.

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But the car’s diminutive size hasn’t stopped marketing experts at FCA US from making a valiant effort to sell new and different versions of the 500 to American customers. The latest version, which is making its debut in time for spring and summer when the interest in top-down driving peaks, is the new 1957 Edition Cabrio with its soft top. (more…)

Fiat Expanding Line-up, Alfa Likely to Debut With 4C, Says U.S. Chief

Plans for Italian brands falling into shape, according to Soaves.

by on May.17, 2011

Alfa will turn to the 4C to ensure no one can miss its return to the U.S. market.

With initial demand for the little 500 exceeding expectations, Fiat is laying out plans for an expanded line-up that will bring additional models to the U.S., according to the brand’s top American executive.

Meanwhile, sibling Alfa Romeo appears ready to use a production version of the wildly popular 4C concept car to help re-launch that brand here in the U.S.

Despite a two-month delay in getting the Fiat 500 to market, this past March, sales are running ahead of expectations, according to brand boss Laura Soaves.  Demand for the manual transmission version are stretching availability of the gearbox from suppliers, she said during a dinner conversation on Monday.

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Now begins the brand’s expansion, the 500C convertible facing its big test as journalists flood into New York for a first test drive.  That will be followed by the high-performance Abarth edition and, then, a battery-powered version of the little 500.

Soaves has long suggested that what Europeans know as the Cinquecento won’t be the end-all-be-all for the U.S. version of the Fiat brand and she confirmed that another, larger model is now set to follow.  In fact, it appears several products could give Fiat a much fuller showroom over the next several years.


Ragtop Renaissance Threatened by Fuel Economy Concerns

Assortment of new drop-tops debut in New York.

by on Apr.27, 2011

Bentley adds the Supersports Convertible to its line-up.

Spend some time wandering New York’s Jacob Javits Convention Center and you might think there’s a ragtop renaissance underway.  There are a score of new and more familiar convertibles on display at this year’s New York Auto Show.

But despite their seeming abundance, convertibles are barely making a dent in U.S. automotive sales charts, and some analysts warn that demand for al fresco driving machines may continue to slide as consumers shift focus to more fuel efficient products.

“We think there’s a small but viable market for a convertible like the CrossCabriolet,” suggests Mike Drongowski, senior product planning manager for Nissan, which is just launching sales of the new model, which shares the basic platform of the maker’s hardtop Murano – making it the world’s first crossover-based convertible.

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The New York Auto Show served as the backdrop for the introduction of both the Fiat 500C convertible (Click Here for more), and the Bentley Supersports Convertible.  But there are plenty of other new models on display, including the BMW 6-Series Convertible and Chevrolet Camaro Convertible, as well as more familiar offerings, such as the Mazda Miata, Volkswagen Eos, Mini convertible and Audi’s R8 Spyder and A5 convertibles.

Prices range from $23,905 for the Miata to $280,400 for the new Bentley, which goes on sale this coming summer.


Closer Look: Fiat 500C

Going “topless” will carry $4,000 premium.

by on Apr.22, 2011

Fiat's Laura Soave with the new 500C.

“Just in time for spring,” the Fiat 500C convertible rolled into New York, giving auto showgoers a chance to look at the new, Italian cabriolet.

The ragtop version of the Fiat 500 minicar will carry a $4,000 premium over the base Cinquecento coupe, announced Fiat’s U.S. chief executive, Laura Soave.

Declaring the convertible’s arrival “perfectly timed” for the annual surge of ragtop sales, Soave gave a New York Auto Show crowd a first look at the unusual design’s distinctive features.

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Unlike a more traditional convertible, the 500C maintains the basic frame of the standard coupe, with additional reinforced crossmembers to maintain the car’s rigidity and improve crash protection.

With most soft-top convertibles their tops are designed to tuck into the trunk or a special hatch, the 500C’s roof simply slides back.  That means the minicar loses none of its precious cargo or passenger space.  Meanwhile, a pull of the trunk’s latch automatically moves the folded top out of the way for easy access to the cargo compartment.


Big Apple Preview Set for Fiat 500 Convertible

Launching by spring - whenever that comes.

by on Mar.23, 2011

The Fiat 500 Convertible is expected to make its formal debut at the NY Auto Show.

There’s some big news coming from the Big Apple.  With less than a month to go until the annual New York International Auto Show a number of makers are beginning to drop hints of what they’ll be bringing to the Jacob Javits convention center.

Among those planning to shine in the spotlight is Fiat, which will stage the formal unveiling of its new 500 minicar.

The Italian automaker recently staged its long-awaited return to the U.S. market – after an absence of two decades – with the 500 coupe heralding its return.

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Fiat officials have said they plan to roll out a procession of variants to keep demand building for the little car, and the 500C will join the line-up before mid-year – which given the weather in much of the country may just barely see the start of spring.