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Posts Tagged ‘fiat 500 convertible’

Fiat Rolls Out New Version of 500c

Brand looks to play on history to draw buyers.

by on Apr.15, 2015

FCA introduced its 2015 Fiat 500c 1957 Edition hatchback and cabrio models.

The Fiat 500 has earned more than its share of plaudits for its eye-catching design.

The car is instantly recognizable and has certain curb appeal long absent from workaday sedans. But even Fiat Chrysler Automobile diehards admit privately that the 500 is probably too small for the typical American consumer, who wants more room and more power.

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But the car’s diminutive size hasn’t stopped marketing experts at FCA US from making a valiant effort to sell new and different versions of the 500 to American customers. The latest version, which is making its debut in time for spring and summer when the interest in top-down driving peaks, is the new 1957 Edition Cabrio with its soft top. (more…)

Big Apple Preview Set for Fiat 500 Convertible

Launching by spring - whenever that comes.

by on Mar.23, 2011

The Fiat 500 Convertible is expected to make its formal debut at the NY Auto Show.

There’s some big news coming from the Big Apple.  With less than a month to go until the annual New York International Auto Show a number of makers are beginning to drop hints of what they’ll be bringing to the Jacob Javits convention center.

Among those planning to shine in the spotlight is Fiat, which will stage the formal unveiling of its new 500 minicar.

The Italian automaker recently staged its long-awaited return to the U.S. market – after an absence of two decades – with the 500 coupe heralding its return.

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Fiat officials have said they plan to roll out a procession of variants to keep demand building for the little car, and the 500C will join the line-up before mid-year – which given the weather in much of the country may just barely see the start of spring.

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