It’s a beautiful autumn morning as Mark Trostle leads a group of journalists out to the design department courtyard behind the Chrysler Technology Center. “It’s like Candyland out here,” says the chief designer for Fiat Chrysler Automobile’s Mopar division, as he surveys an assortment of concept vehicles that will soon head to Las Vegas for the annual SEMA Show.
That’s the yearly gathering of the automotive parts and accessories world, a fast-growing industry that generates more than $30 billion in business annually. Not surprisingly, makers like Fiat Chrysler have been increasing their presence at SEMA each year hoping not only to put a halo around their brands, but also to help sell more of their own parts and accessories.
Mopar, in fact, has been generating double-digit growth in recent years, in part by coming up with striking concept vehicles that illustrate ways to use products from its own parts catalogue. But it’s also going to be showing several special concepts that could soon be put, in whole, into production by various Fiat Chrysler brands. (more…)