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Fiat Muscles up with Abarth 500

Italian flair at “an affordable price.”

by on Nov.17, 2011

Fiat brand boss Francois Olivier unveils the 500 Abarth at the LA Auto Show.

Just a year after tiny little Fiat 500 made its American debut at the L.A, Auto Show, Olivier Francois, Global head of the Fiat Brand and chief marketing officer, stepped on the stage at the Los Angeles Convention Center to unveil the latest version of the Italian microcar.

Though the name Abarth might not be familiar to the average American, there are still plenty of aficionados who recognize the heritage of the Fiat 500 Abarth, which traces its roots back to the work of Carlo Abarth, a former European motorcycle champion, who founded Abarth & Co in 1949, producing aftermarket products for production cars.

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In 1958 Fiat introduced the original 500 and Carlo Abarth saw some use for the tiny city car. His company gave it an extensive makeover, increasing the compression ratio of the small 479 cc engine, fitting it with a Weber carburetor, optimizing the intake system and adding an Abarth exhaust system.


First Look: 2012 Fiat 500 Abarth

Performance model aiming to pump some life into Italian brand.

by on Oct.31, 2011

Fiat is betting the Abarth edition will pump a little more lift into the slow-selling 500.

Despite some ambitious sales goals the little Fiat 500 hasn’t exactly set the U.S. market on fire.  So the Italian partner of Detroit’s Chrysler LLC will be turning up the energy level with the upcoming launch of the 2012 Fiat 500 Abarth.

Due to make its debut next month at the L.A. Auto Show, the sportiest version yet of the Cinquecento will feature an all-new 1.4-liter Multi-Air engine bumping the horsepower count to 130 – with an optional performance pack that can deliver yet another 30 ponies.

Whether Americans will recognize the Abarth name remains to be seen, of course, but those who do will know that it has a history of living up to the “small but wicked” tagline used for its cars over the years.

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Born in 1908, Karl Abarth was originally known as an aggressive motorcycle racer before a near-fatal accident ended his career on the track – shifting his focus to the production of exhaust systems and other performance parts.  In the ‘40s and ‘50s, “Abarth and C” had a successful career campaigning a variety of Fiat products, including a heavily modified version of the original Fiat 500 microcar.