Detroit Bureau on Twitter

Posts Tagged ‘Ferrari wants production increase’

Ferrari Doubling Production a Year Early

If maker hits mark, profits soar past $2 billion.

by on Dec.13, 2017

The Portofino is Ferrari's latest model. CEO Sergio Marchionne is pushing for production levels to double, perhaps next year.

It would appear that CEO Sergio Marchionne is finally getting his wish to bulk up the production of Ferraris as the Italian sports carmaker plans to produce 9,000 vehicles next year.

Marchionne has long wanted to produce more vehicles to squeeze more profits out of the company. It led to a dispute with the former chief, Luca di Montezemolo, which led to his departure from Ferrari. Montezemolo was concerned that building too many vehicles would cut the exclusivity of the brand and lower its value.

Product News!

Clearly, Marchionne disagreed but the new production numbers are a full year ahead of even his projections, according to Automotive News. (more…)