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Ferrari Gives In; Marchionne Confirms SUV is Coming

CEO also appears to dismiss sale of Jeep brand.

by on Oct.10, 2017

CEO Sergio Marchionne basically confirmed that a Ferrari sport-utility vehicle is in the works.

Even Ferrari, a brand that has long dominated on track and street with its iconic sports car, can’t seem to resist the rise of the sport-utility vehicle.

Sergio Marchionne, who heads both the Italian automaker and Fiat Chrysler Automobiles, appeared to confirm that a ute is on the way for Ferrari as he spoke to reporters at the New York Stock Exchange on Monday. The sports car maker had been one of the few remaining holdouts as exotic competitors like Aston Martin and Lamborghini have begun work on SUVs of their own.

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“We’re dead serious about this,” Marchionne said during his comments, taking things a step further than he had gone during an August earnings call when he hinted a Ferrari SUV might “probably happen.” (more…)