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Ford Seeks to Block Ferrari from Using F150 Badge

U.S. maker taking dispute to court.

by on Feb.09, 2011

Ferrari F150 - definitely not a pickup truck.

A simmering dispute between U.S. automaker Ford and Italy’s Ferrari has bubbled into public view and could soon land the two makers in court.

Ford plans to seek an injunction, this week against Ferrari over the use of the F150 name for the Italian maker’s latest Formula 1 racecar, according to sources familiar with the matter.

Similar disputes have occurred over the years, though were usually settled without going to court – or even appearing in public.

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Toyota, for example, once planned to adopt the 150 designation for its full-size pickups, an upgrade of the earlier T-100.  Facing Ford’s wrath, the Japanese maker eventually went with Tundra.

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