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Ferrari Abandons F150 Nameplate

Yields to Ford in trademark lawsuit.

by on Feb.11, 2011

It's now the "Ferrari F150th Italia."

Ferrari officials may be ready to battle it out on the track, but they’ve apparently decided they’d rather switch than fight in the courtroom.

The Italian supercar maker has announced it will no longer call its new Formula 1 race car the F150, a name the company said was meant to celebrate the 150th year of Italy’s union.  Instead, it will be referred to only as the Ferrari F150th Italia in all forms of communication, the maker announced.

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The move came shortly after Ford’s legal team fired off a salvo at the company it has frequently battled on the track.  Ford filed suit, in U.S. District Court in Detroit, accusing Ferrari of trademark infringement for lifting the name of the well-known Ford F-150 pickup.  The U.S. maker also listed cybersquatting on the complaint, a reference to the website.


Ford Seeks to Block Ferrari from Using F150 Badge

U.S. maker taking dispute to court.

by on Feb.09, 2011

Ferrari F150 - definitely not a pickup truck.

A simmering dispute between U.S. automaker Ford and Italy’s Ferrari has bubbled into public view and could soon land the two makers in court.

Ford plans to seek an injunction, this week against Ferrari over the use of the F150 name for the Italian maker’s latest Formula 1 racecar, according to sources familiar with the matter.

Similar disputes have occurred over the years, though were usually settled without going to court – or even appearing in public.

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Toyota, for example, once planned to adopt the 150 designation for its full-size pickups, an upgrade of the earlier T-100.  Facing Ford’s wrath, the Japanese maker eventually went with Tundra.