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Ferrari Looking to Hybrids to Help Boost Demand

And it isn’t alone: many performance brands studying electrification options.

by on Nov.11, 2016

The LaFerrari showed that hybrid power can meet highest levels of performance Ferraristas expect.

While many folks still think of battery power as a way to create fuel-efficient, albeit boring, automobiles, Ferrari is looking at electrification as a way to boost both performance and sales.

Speaking to industry analysts following release of the company’s earnings this week, CEO Sergio Marchionne said Ferrari would like to be selling as many as 10,000 vehicles annually in the near-future. But to do that, it would probably add some sort of hybrid technology to every vehicle in the brand’s line-up by 2019.

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Ferrari has already used a Formula One-derived hybrid system for the flagship LaFerrari. And it’s not alone in looking at its battery options. Porsche has the high-performance Mission E under development, Aston Martin developing a battery-electric version of its Rapide. And there’s also the Tesla Model S with its Ludicrous mode. Even Mercedes-Benz is looking at a variety of battery-based options for its AMG line.

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Marchionne Adds Ferrari CEO to His Resume

26-year veteran Amedeo Felisa retires.

by on May.02, 2016

Sergio Marchionne (l); Amedeo Felisa (cl), and FCA Chairman John Elkann (r) mark Ferrari's IPO.

As if he doesn’t have enough to keep himself busy, Sergio Marchionne is adding another title to his CV. With the unexpected retirement of Amedeo Felisa, Marchionne will now become chief executive officer at Ferrari.

The Canadian-raised executive also serves as chairman of the sports car company – as well as CEP of Fiat Chrysler Automobiles NV, which spun Ferrari off this past year. Marchionne also runs the North American region for FCA and serves as chairman of CNH Industrial, the heavy duty unit that was created by the merger of Fiat Industry and Case New Holland.

Step on the Gas!

The latest role comes just after Ferrari posted its best earnings ever. But the supercar maker is also has to deal with a variety of challenges, from its aggressive growth target to its ongoing struggles on the Formula One circuit it long dominated.

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Montezemolo Leaving Ferrari – and a Legacy –Behind

Falls victim to faltering race program.

by on Sep.10, 2014

Luca di Montezemolo at the Frankfurt Motor Show.

There aren’t many executives who would tell potential customers to go away. But that’s precisely what Luca di Montezemelo did – on several occasions – when he declared that the company he ran had no intention of increasing production despite the long line of monied fans waiting to buy a Ferrari.

Just weeks after turning 67, the aristocratic executive has handed in his resignation. But as he leaves Ferrari, Montezemolo also leaves behind an impressive legacy that could prove a daunting challenge to his successor.

A Legend!

He leaves the company after 23 years at the helm, and just as Ferrari gets ready to celebrate its 60th anniversary in the U.S. market, it’s largest. The company continues to turn in impressive financial results, but it isn’t without its problems, having posted some unexpectedly disappointing results in this year’s Formula One series – something Montezemolo himself recently described as “unacceptable.”

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Ferrari Readying its “Most Powerful” Model Ever

Enzo replacement to be revealed in Geneva.

by on Feb.11, 2013

Ferrari is keeping a lot under the hood of the Enzo successor, for now, including its name.

The conclave that will begin in Rome next month to select a new pope isn’t the only news out of Italy generating intense speculation.  In automotive circles, at least, the real question is what’s in store from Ferrari when it finally unveiled long-awaited replacement for the legendary Enzo supercar.

The good news for the Ferraristi is that they won’t have to wait much longer.  What the maker is promising to be its most powerful sports car ever will make its debut at next month’s Geneva Motor Show. And while there likely won’t be much white smoke from the exhaust considering the new model is promised to reduce emissions by 40%, we’re expecting plenty of tire smoke once the “HyperFerrari” is fired up.

Your Inside Source!

A Ferrari Instagram posting offers a few hints of what’s in store, the maker suggesting that, “Geneva Motor Show I am coming to take your hearts away. The Most Powerful HyperFerrari on its way to take your breath away, a hypercar which can eclipse any competition. Formula1 technology direct inhereted into this masterpiece, a car which can turn into a cornor as quick as a Formula1 car, a car packed with downforce as a real Formula1 car. #destroythecompetition #forzaferrari”

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Is Formula One for Sale?

After initial denial, owners admit something’s up.

by on May.09, 2011

The face of Formula One, Bernie Ecclestone insists the sport isn't for sale - or is it?

After initially denying any interest in selling the vastly profitable Formula One race series, the sports owners now acknowledge there may be some talks underway – though it’s unclear where any negotiations might lead.

Rumors have been circulating that a consortium led by Rupert Murdoch’s News Corp. and Exor, the Italian investment arm of Fiat’s Agnelli family, have approached F1 owner CVC Capital Partners with an offer to acquire what is generally considered to be the world’s most powerful and profitable motor sports program.

After initially denying anything was up, CVC’s public face, Bernie Ecclestone, has acknowledged what is now being described as a “friendly” offer.

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In a formal statement, Formula One’s current owners announced, “CVC can confirm that it has recently received an approach from the Exor News Corporation consortium.”  The group added that Rupert Murdoch’s son and senior News Corp.  executive “James Murdoch has informed us that the approach is friendly, at a very preliminary stage, and that they acknowledge that Formula 1 is privately owned by CVC and not currently for sale.”

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