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Ferrari Looking to Hybrids to Help Boost Demand

And it isn’t alone: many performance brands studying electrification options.

by on Nov.11, 2016

The LaFerrari showed that hybrid power can meet highest levels of performance Ferraristas expect.

While many folks still think of battery power as a way to create fuel-efficient, albeit boring, automobiles, Ferrari is looking at electrification as a way to boost both performance and sales.

Speaking to industry analysts following release of the company’s earnings this week, CEO Sergio Marchionne said Ferrari would like to be selling as many as 10,000 vehicles annually in the near-future. But to do that, it would probably add some sort of hybrid technology to every vehicle in the brand’s line-up by 2019.

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Ferrari has already used a Formula One-derived hybrid system for the flagship LaFerrari. And it’s not alone in looking at its battery options. Porsche has the high-performance Mission E under development, Aston Martin developing a battery-electric version of its Rapide. And there’s also the Tesla Model S with its Ludicrous mode. Even Mercedes-Benz is looking at a variety of battery-based options for its AMG line.

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Ferrari Reportedly Readying Hybrid Enzo

Will base top-line supercar on Hy-kers concept from Geneva.

by on Sep.09, 2010

The Ferrari Hy-kers concept will serve as a foundation for the maker's first hybrid supercar.

Ferrari is going green(ish?), the Italian maker reportedly readying a kinetic energy-based hybrid system that will be used in the replacement for its top-line supercar, the Enzo.

The technology will be similar to the gas-electric system the maker’s Formula One team has been experimenting with, while the vehicle itself is expected to bear a strong similarity to the 599 Hy-kers concept car Ferrari brought to the Geneva Motor Show earlier this year.

Like the rest of the industry, Ferrari is coming under increasing pressure to clean up its emissions, especially in Europe, where tough new CO2 standards are going into effect.  Most of its high-line competitors are exploring their electric options and some, like Mercedes-Benz, are openly embracing the potential advantages of battery power, which can yield enormous torque as soon as a vehicle’s motor starts spinning.  Mercedes is currently field testing a battery-powered version of its new SLS supercar, while rival Audi’s eTron would provide an electric alternative to the R8.

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At the Geneva show, senior Ferrari officials indicated the Hy-kers was more than just a pie-in-the-sky show car.  But Auto Week magazine is now quoting the maker’s CEO Luca di Montezemelo as confirming there will be a battery-electric successor to the Enzo, a limited-edition carbon fiber supercar, of which just 400 were produced between 2002 and 2004.

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