Steady gains by General Motors, Nissan and Audi helped keep the industry’s sales momentum rolling during February, however, not all the makers enjoyed improvements as Ford Motor Co.’s and Fiat Chrysler’s sales slipped.
GM reported record sales of crossovers, large SUVs and pickups in February, bolstering the company’s retail market share, which was up more than one-half percentage point versus a year ago. Average transaction prices, which reflect what customers pay after sales incentives, also set a February record.
“Our retail-focused go-to-market strategy is delivering robust results,” said Kurt McNeil, U.S. vice president, Sales Operations. “All of our brands grew their average transaction prices by healthy amounts, and we delivered solid growth in the industry’s fastest-growing and most profitable segments.” (more…)