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February Sales Showing Strong Momentum

Market could near 14 million mark.

by on Feb.23, 2012

Whether demand will remain strong in the months ahead will depend, in part, on demand for new entries like the 2013 Chevrolet Malibu.

The automotive upsurge is continuing and could lead the industry into one of the strongest spring selling seasons it has seen since the economy started to flounder.

Kelley Blue is predicting new-vehicle sales will surpass 1.05 million units, reach a 13.8 million seasonally adjusted annualized rate, or SAAR, for February 2012, an increase of 6.4% from this time last year.   But the market seems to be reflecting not only an improved economy, but also concerns about rising fuel prices.

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February sales are being helped along by rising interest in compact models, increased inventory levels, improved access to credit, attractive finance offers available to consumers — and the fact that Leap Year means one additional selling day during the year’s shortest month — according to Kelley’s analysis.