Toyota Motor Sales (TMS), U.S.A., Inc., today reported February sales of 100,027 vehicles down 8.7% from the year-ago month, which itself was a bad month as the Great Recession increased its hold on global markets.
Overall, all the light vehicle market increased 13% during February compared to the year earlier.
Toyota is now number three in the U.S. market – behind General Motors and Ford Motor, which barely surpassed GM as number one. Calendar year to date, Toyota sales are off more than 12%, and the company is about to go on its largest marketing offensive in history.
The Toyota Division reported February sales of 86,240 units, a decrease of 10.6% from the same period last year.
The Lexus Division reported February sales of 13,787 units, an increase of 5.2 %. (more…)