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Toyota Feb Sales Drop 9%. Now in Third Place.

Recalls and snowstorms are among reasons for the decline.

by on Mar.02, 2010

Year to date, Toyota sales are off more than 12%.

Toyota Motor Sales (TMS), U.S.A., Inc., today reported February sales of 100,027 vehicles down 8.7% from the year-ago month, which itself was a bad month as the Great Recession increased its hold on global markets.

Overall, all the light vehicle market increased 13% during February compared to the year earlier.

Toyota is now number three in the U.S. market – behind General Motors and Ford Motor, which barely surpassed GM as number one. Calendar year to date, Toyota sales are off more than 12%, and the company is about to go on its largest marketing offensive in history.

The Toyota Division reported February sales of 86,240 units, a decrease of 10.6% from the same period last year.

The Lexus Division reported February sales of 13,787 units, an increase of 5.2 %.   (more…)