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February New-Vehicle Sales to Increase Slightly

Winter blues, as sales languish in face of recalls and storms.

by on Feb.25, 2010

February new-vehicle retail sales are expected to increase marginally compared with February 2009, according to the latest Power forecast.

February retail sales are now projected to come in at 561,500 units, which means a seasonally adjusted annualized rate (SAAR) of 8 million units, compared with 7.9 million units in February 2009. Fleet sales continue to rebound from the lower levels experienced one year ago. As a result, total sales for February 2010 are projected to come in at 741,500 units, up 8% from February 2009.

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U.S. Sales and SAAR Comparisons – February 2010
February 2010 January 2010 February 2009
New retail sales 561,500 units (+1% Feb 09) 514,633 units 556,689 units
Total vehicle sales 741,500 units (+8% Feb 09) 697,368 units 688,244 units
Retail SAAR 8.0 million units 8.1 million units 7.9 million units
Total SAAR 9.9 million units 10.7 million units 9.1 million units
Courtesy of J.D. Power and Associates. February 2010 numbers based on the first 17 selling days.

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