Detroit Bureau on Twitter

Posts Tagged ‘fatal tesla crash’

Mercedes-Benz Pulls Controversial, Self-Driving E-Class Ad

“You have to evaluate the environment,” especially after Tesla crash, says spox.

by on Jul.29, 2016

In "The Future," a new Mercedes-Benz E-Class (r) catches up with an autonomous F 015 concept.

Mercedes-Benz is pulling out of rotation a controversial ad for the new 2017 E-Class sedan that, critics contend, implies that the vehicle can be driven autonomously.

The issue has become particularly sensitive in the wake of a fatal crash involving a Tesla Model S sedan in Florida on May 9th. The vehicle was being operated in Tesla’s semi-autonomous Autopilot mode and, some evidence suggests, 40-year-old Joshua Brown may have been watching a video rather than remaining positioned to take control of the battery sedan in the event of a malfunction.

Subscribe for Free!

“The intent was never to suggest this was (an autonomous vehicle), but that this is the latest of the building blocks” that will eventually lead to self-driving technology, said Mercedes spokesperson Donna Boland, when asked about the video ad dubbed “The Future.”

(more…)