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Ford Ready to Prove Aluminum is Built Ford Tough

Maker holds contest to get ideas to test truck’s mettle.

by on Jan.31, 2014

The 2015 Ford F-150 gets an aluminum body that the company will need to show potential buyers is still "Built Ford Tough."

Ford Motor Co. has a lot riding on the introduction of the new 2015 Ford F-150 pickup truck. The best-selling truck for the last 37 years is moving to an all-aluminum body, which runs counter to the rest of the industry.

But job one for Ford’s image makers is proving that the new truck’s aluminum body is as tough or tougher than the steel bodies used for rival trucks from Chevrolet, GMC, Ram and Toyota despite a legion of skeptics prepared to step up and say otherwise.

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One tactic Ford plans to employ is to use testimonials from people who have actually used the new truck. So Ford is looking for truck buyers to test an all-new F-150 before it goes on sale. (more…)