F-150 | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘F-150’

Ford Dropping Weight – But Raising Price – of New F-150 Pickup

Prices will jump by as much as $3,615 for 2015 “aluminum-intensive” truck.

by on Jul.28, 2014

Ford is making the 2015 F-150 lighter everywhere, including the owner's bank account. The new model is going to be more expensive than its predecessor.

While Ford’s new “aluminum-intensive” 2015 F-150 pickup will be going on a diet, it’s going to be heavier on the wallet, the new truck’s sticker price jumping by as much as $3,615, depending on the specific model.

But the Detroit maker is hoping that potential buyers still see the 2015 Ford F-150 as a bargain because of the anticipated fuel savings that will come with shaving as much as 732 pounds off the big truck’s mass. On average, the new pickups will come in about 625 pounds under the weight of the steel-bodied 2014 F-150 line.

Free Subscription!

Ford is also defending the increase by noting it is adding significantly more content to the 2015 remake of America’s best-selling vehicle. There are new LED accent lamps, larger video screens, and other new features on most of the models. And top-line versions, such as the F-150 Platinum and King Ranch edition, get a level of standard equipment more normally associated with luxury cars than work trucks. (more…)

Despite Concerns, Ford Says Launch of All-Aluminum F-150 Pickup is on Track

Key analyst expects slow changeover, low margins, other problems.

by on Jun.24, 2014

The launch of the 2015 Ford F-150 is "going well," insists President of the Americas Joe Hinrichs.

With the formal sales launch of Ford’s new, aluminum-bodied F-150 pickup approaching fast, there are new concerns being raised about the ground-breaking project and its potential impact on the maker if the market’s best-selling truck runs into unexpected glitches.

A new report from Morgan Stanley echoes worries raised by other analysts who question whether Ford will get the 2015 F-150 right immediately out of the box. Morgan Stanley’s summary cautions there could be a “near-term negative surprise.”

On Top of the News!

But don’t tell that to Joe Hinrichs, Ford’s President of the America, who contends “the launch is going well, adding that, “Everything is on schedule and everything is going as planned.”  Hinrichs dismissed the new report during a meeting with reporters at Ford’s Product Development Center in Dearborn, Michigan on Tuesday, adding that, “I’m very confident in this vehicle.” (more…)

Ford Claims Early Victory in Sales Sweepstakes

Maker declares itself America’s best-selling brand – but may get an argument from Honda.

by on Dec.30, 2013

Ford's Fusion set a sales record this past year.

They’re still testing the ball before the big celebration in Times Square tomorrow night, and the industry won’t officially announce final 2013 sales numbers until later in the week – but no matter, Ford Motor Co. is already declaring victory, pronouncing its flagship Ford marque North America’s best-selling brand for the fourth year in a row.

The maker notes it has a significant lead over second-place Toyota as it regains strength in parts of the country long dominated by imports. But at least one of the Detroit maker’s Japanese competitors has been downplaying the sales numbers, claiming victory of its own.

Tracking the Numbers!

“The great news is that we are not overly reliant on any one segment – we’re seeing double-digit sales growth in cars, trucks and utilities,” said John Felice, vice president, U.S. marketing, sales and service, in a year-end statement. “The Ford brand has had more retail share growth than any other brand in the country, with our most significant gains coming from import-dominated coastal markets. With 16 launches next year, we’re looking to keep our sales momentum going.”

There’s no question Ford had a good 2013 – albeit with a few headaches that could cause it problems next year.

(more…)

Ford Blows Past Last Year’s Truck Sales

Truck giant tracking to hit 2006 sales levels.

by on Nov.19, 2013

Ford has already sold more F-Series trucks than it did all of 2012.

New vehicle sales have been humming along this year, in large part due to the renewed popularity of full-size pickups. Nowhere has it been more evident than at Ford, which gets a reminder every 42 seconds.

The company announced today that it has already sold more F-Series trucks this year than it did last year with six weeks left to go. F-Series sales have now exceeded 645,316 trucks: one every 42 seconds, according to Ford.

Product News!

“If our truck business continues at this rate through the end of the year, we will reach 60,000 F-Series sales for eight straight months, putting us on par with 2006, before the economic downturn,” said Erich Merkle, Ford sales analyst, in a release. (more…)

Ford Adds 2,000 Jobs

Meeting the demand for F-150 pickup, Transit.

by on May.02, 2013

Ford is adding 2,000 jobs at Kansas City Assembly to account for an increase in F-Series sales.

Ford Motor Co. is investing $1.1 billion and adding more than 2,000 jobs at its Kansas City Assembly Plant to meet rising demand for the Ford F-150 and planned production of the all-new Ford Transit.

“Customer demand for today’s F-150 is strong and continues growing, the truck segment is growing three times faster than the overall industry, the housing market is strengthening, and we are seeing growth in the U.S. economy,” said Joe Hinrichs, Ford’s president of The Americas. “Our ‘Built Ford Tough’ F-150 is America’s favorite pickup, and we are going to expand operations in Kansas City to ensure we have enough trucks to meet customer demand.”

Your Source for Ford News!

Ford is adding 900 jobs and a third crew in the third quarter of 2013 to build F-150. U.S. sales of Ford’s F-Series trucks increased 24% in April and is up 19% year to date. Ford also is adding another 1,100 jobs starting in the fourth quarter to prepare for the introduction of the all-new Ford Transit full-size van in 2014.

(more…)

Shelby Bulks Up Ford’s F-150 Raptor

Bad, badder, baddest.

by on Apr.01, 2013

Shelby American's version of the Ford F-150 Raptor boasts 575 horsepower.

There are just some jobs for which 411 horsepower isn’t enough, it seems.

These days, something in the 400 horsepower range seems positively pedestrian, not much more than you might need for a minivan or econocar. Even some hybrids deliver more power – as long as they’re badged Ferrari or McLaren, anyway. So what’s a self-respecting full-size truck buyer supposed to do? Not a problem.

Your High Horsepower Source!

A year after the death of its legendary founder Carroll Shelby, his Las Vegas-based tuner firm Shelby American lives on and has brought an assortment of new high-performance products out for the 2013 New York Auto Show – including a special version of the Ford F-150 Raptor.

(more…)

Sneak Peek: Ford’s 2010 Harley-Davidson F-150

Sneak Peek: Ford’s 2010 Harley-Davidson F-150

by on Feb.10, 2009

The 14th time Harley and Ford have collaborated on an F-Series model.

The 14th time Harley and Ford have collaborated on an F-Series model.

Ford hopes to burnish the bad-boy image of its big F-Series pickup with the launch of the 2010 Harley-Davidson F-150, which will be making its public debut, this week, at the Chicago Auto Show.

The 14th time the automaker and motorcycle manufacturer have teamed up, the new Harley F-150 combines the basic styling and features of the new-for-’09 F-Series truck and signature design cues lifted from Harley’s born-to-be-wild bikes.

“In the marketplace, today, you have to have a point of view and be differentiated,” explained Mark Fields, Ford’s President of the Americas, as he provided a sneak peek at the truck soon to roll onto the stage at Chicago’s McCormick Place.

(more…)

Farley, Fiat and Chrysler

Off the radar, says Ford marketing chief.

by on Jan.20, 2009

jim-farley

While the pending deal between Chrysler LLC and Italian-automaker Fiat has the auto world buzzing, it appears as barely a blip on Ford’s marketing guru Jim Farley’s radar.

“My point of view on this thing is probably different than many others. Chrysler is working hard to ensure its viability. If that means a partnership, then that’s what they need to do. This is such an unusual year for Ford and I’m focused on getting us back (to stronger sales performance),” he said, adding that 40% of the Dearborn automakers volume will come from new products, such as the F-150, MKT and others, this year.

(more…)