Pickup buyers are among the industry’s most macho, and they’ve traditionally wanted the biggest, baddest engines they could stuff under the hood. But things appear to be shifting as automakers come up with creative alternatives that meet growing demand for better fuel economy.
Ford Motor Co. says that more than two out of three buyers of the new 2015 F-150 pickup truck are opting for V-6 engines, rather than V-8s. Demand is shifting at other manufacturers, though at not nearly the same pace – reflecting the fact that there are numerous different ways to deliver better mileage.
A decade ago, “I definitely would not have expected this,” said analyst David Sullivan, of AutoPacific, Inc. “Nobody would have expected V-6s to develop the way they have in terms of power for displacement, but they’re now making as much power as many of the V-8s of a decade ago.” (more…)