The new Ford Fusion and the Lexus LF-LC took honors as the best production and best concept cars in the annual Eyes on Design Awards at the 2012 North American International Auto Show.
It wasn’t an easy trophy to take home, more than 50 concept and production vehicles debuting during the show’s two days of media previews.
Good design has long been a competitive advantage in the auto industry. But it is becoming increasingly important in today’s automotive market, said Freeman Thomas, an advanced designer with Ford Motor Co. It is being credited with helping makers as diverse as Ford, Audi and Hyundai gain ground in an industry just recovering from one of its worst recessions in decades.
“It’s the difference between a short-order cook and a great chef,” said Thomas.