Detroit Bureau on Twitter

Posts Tagged ‘ewanick resigns’

GM Marketing Czar Ewanick Unexpectedly Resigns

The man who shook things up is latest shaken out.

by on Jul.29, 2012

GM Marketing Czar Joel Ewanick shown during a Chevrolet news conference two months ago.

Joel Ewanick, the agent of change brought in by General Motors just over two years ago to shake up its moribund marketing operations, has unexpectedly resigned.

In a terse statement issued Sunday evening the maker said only that the 52-year-old executive “has elected to resign immediately.” Alan Batey, GM’s vice president of U.S. Sales and Service, will step in as global marketing chief on an interim basis.

Your Automotive Source!

Exactly what led to Ewanick’s sudden departure isn’t clear but it takes even those working close to the marketing czar by surprise.  In fact, it appears to have taken Ewanick himself by surprise.  The former Hyundai marketing chief appeared on the Internet TV show Autoline After Hours barely a week ago and it was clear, “This was not a guy who saw this coming,” said host John McElroy.

(more…)