Detroit Bureau on Twitter

Posts Tagged ‘Evora makeover’

Lotus Taking New Approach to Growth: Practicality

New chief Gales pushes pragmatic approach to recovery.

by on Nov.26, 2014

Lotus recently celebrated its 1,000th car earlier this month. The company is taking a common sense approach to recovery.

The ongoing saga of Lotus is taking on a new twist: practicality.

It wasn’t long ago that the specialty carmaker boasted about plans to introduce several new models. However, the company has fallen on difficult financial times and seen a change at the top with Jean-Marc Gales taking over for the brash and confident Dany Bahar.

Stay in the Loop!

In a departure from Bahar’s grand plan of multiple new models, Gales is prescribing a dose of pragmatism to help guide the company out of its tough times. Earlier this year, Lotus said it was going to cut as much as 25% of its global workforce as it figured out what to do next. (more…)