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Porsche to Bring Cayenne Diesel to U.S.

Joins increasing portfolio of European diesels.

by on Apr.03, 2012

Coming to America, Porsche's first diesel.

Even the most upscale automakers apparently aren’t immune to the impact of rising fuel prices.

Germany’s Porsche will introduce a diesel-powered version of the big Cayenne sport-utility vehicle next year, the maker planning to introduce the new model during the New York Auto Show this week.

While the Cayenne diesel will see a significant jump in mileage, the maker claims, it also insists a buyer won’t sacrifice much when it comes to performance, the 2013 Porsche Cayenne Diesel still able to launch from 0 to 60 in just 7.2 seconds – on the way to a top speed of 135 mph.

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European luxury makers have actually been leading the push into diesel, well ahead of their Detroit and Asian competitors.  Perhaps no surprise considering that diesels account for about half of the overall European automotive market – and a disproportionate share of the luxury segment due to tax and fuel cost advantages.

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BMW May Slash Diesel Price Premium

Automaker considering AWD 3-Series diesel, other changes.

by on Sep.02, 2009

Would a $2,000 price cut - and all-wheel-drive - boost demand for the BMW 335d and other diesel models?

Would a $2,000 price cut - and all-wheel-drive - boost demand for the BMW 335d and other diesel models?

Struggling to boost the appeal of diesel-powered products, BMW of North America hopes to win approval from the German automaker’s board to directors to cut prices and add new features, such as all-wheel-drive.

Though sales of the maker’s first two diesels, the X5 35d Sport Activity Vehicle, and the 335d sedan, have been reasonably strong, says BMW of North America CEO Jim O’Donnell, there’s significant room to boost volumes, he tells TheDetroitBureau.com.

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“We’re trying to convince our colleagues in Germany that if you price diesels right, there’s a market for it,” despite the traditional concerns about the technology among American motorists, says O’Donnell.  “It was an experiment and we think we’ve been asking too much of a premium.”

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BMW Sees Green

Automaker must launch an array of alternative powertrains - without sacrificing its performance roots.

by on Sep.02, 2009

From hybrids to hydrogen vehicles, BMW promises to go green, but can the maker hold down costs – and maintain the distinctive ride and performance that justifies its hefty product premium?

From hybrids to hydrogen vehicles - and possibly with diesel-hybrids, like this Vision Concept - BMW promises to go green, but can the maker hold down costs – and maintain the distinctive ride and performance that justifies its hefty product premium?

BMW has an alternative Vision of the future.

No, the Vision show car making its debut at the 2009 Frankfurt Motor Show, this month, won’t be rolling into showrooms anytime soon.  Its diesel-hybrid powertrain is far too complicated and expensive to produce – for now.  But Vision concept underscores the automaker’s increasingly energetic search for cleaner, high-mileage technology that can supplement, potentially even replace, the traditional powertrains that it has long relied on.

But “going green” poses some potentially serious challenges for the company, officials acknowledge.  For one thing, while new laws may require – and consumers demand – cleaner, more fuel-efficient vehicles, the German maker must maintain the distinctive performance and ride that allows it to charge a premium for vehicles ranging from the subcompact 1-Series to its big 7-er sedans.

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There’s also the issue of cost.  Despite the traditional premium consumers have paid for the marque’s “spinner” logo, BMW officials question how much more motorists will shell out for “clean” vehicles.

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