It might not be the silver lining the struggling French automaker has been desperately seeking, but Peugeot officials were clearly pleased to learn they landed the much-coveted European Car of the Year title for their little 308 model.
The compact hatchback triumphed over some tough competition that included a pair of well-reviewed new battery cars, as well as the most sophisticated full-sized luxury sedan ever offered by Mercedes-Benz.
It’s been a tough few years for the largest of the French automakers, PSA Peugeot Citroen only last month forced to sell a major chunk of its stock to Chinese partner Dongfeng, an equal share to the French government – effectively ending more than a century of control by the Peugeot family. That move was forced by the company’s continuing losses and the rising fear of collapse. (more…)