Audi unveiled four different version of its compact 2015 A3, which it plans to put on sale in North America over the next several months, as it looks to continue growing sales in the United States in the coming years.
Scott Keogh, Audi USA president, made it plain that the new A3 sedan its three variations are a critical element in the effort to expand Audi’s sales base in the U.S. The launch of the new A3 represents a new chapter for the brand in the U.S, he said.
“We needed to prove ourselves to the U.S. market and the U.S. consumer. Not proof with gimmicks, sales stunts, or discounts – but proof through a sustainable business model,” Keogh said. (more…)