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Audi Rolls out Four Versions of 2015 A3 Compact

Maker plans to grow sales with lineup expansion.

by on Nov.21, 2013

The all-new 2015 Audi A3 is coming to America in four different versions.

Audi unveiled four different version of its compact 2015 A3, which it plans to put on sale in North America over the next several months, as it looks to continue growing sales in the United States in the coming years.

Scott Keogh, Audi USA president, made it plain that the new A3 sedan its three variations are a critical element in the effort to expand Audi’s sales base in the U.S. The launch of the new A3 represents a new chapter for the brand in the U.S, he said.

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“We needed to prove ourselves to the U.S. market and the U.S. consumer. Not proof with gimmicks, sales stunts, or discounts – but proof through a sustainable business model,” Keogh said. (more…)

Daimler on the Mend?

An unexpected upturn at the Mercedes car and truck brands?

by on Oct.19, 2009

The old Mercedes CLK morphs into the new Mercedes-Benz E-Class Coupe for 2010.

The 2010 E-Class is receiving a solid reception and helping revive Daimler's financial fortunes.

Less appears to be more for Daimler AG.

The German maker, parent to Mercedes-Benz, Smart and Maybach, among other operations, has disclosed partial financial information indicating third-quarter operating profits and sales were lower than a year ago but better than anticipated, particularly since top-line revenue dropped 18%.

Industry analysts were particularly upbeat on the news, suggesting that the solid reception for the latest-generation Mercedes E-Class sedans and coupes could trigger a much-needed turnaround.  Of course they could just be peddling stock in a depressed company.

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The company said its cash flow was better than expected during the third quarter.  Daimler, like other automakers, has seen its reserves and resources drained by the global recession.