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Small Infiniti Concept Set for Geneva Debut

Difficult to categorize ETHEREA could portend a new entry-level luxury car.

by on Feb.15, 2011

Infiniti's ETHEREA concept will debut at the Geneva Auto Show.Infiniti has released images of a small concept that seems to defy categorization. The concept will debut at the Geneva Auto Show in March.

Infiniti’s ETHEREA concept is fairly small – just barely longer than a Nissan Versa – and has elements of a sedan, hatchback and crossover. The automaker says its profile is “distinctly different from anything else in the premium compact class.” Actually, there’s nothing on the road period with a shape like the ETHEREA.

Conceptualize!

“ETHEREA is about a new type of luxury for younger buyers,” said Toru Saito, corporate vice president and leader of the Global Infiniti Business Unit. “It is not just a smaller version of a typically conservative and traditional luxury car.”

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