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Hyundai Captures Top Spot on Total Value Index

GM, Toyota and Tesla also snag honors on the survey.

by on Nov.19, 2013

The Hyundai Equus received the highest score in Strategic Vision's latest Total Value Index. Hyundai also took the top overall spot on the survey.

Hyundai is the top value among automotive brands in the U.S., according to Strategic Vision’s 18th Total Value Index. The maker took top spots in four market segments as well as earning the top overall score – 804 – with the Equus luxury sedan.

Last year’s individual winner was the BMW Z4.

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The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer’s views on the economic impact of the purchase in both the near and long term. (more…)

Hyundai Refines Equus for 2014

From “cheap and cheerful” to posh and luxurious.

by on Mar.27, 2013

Hyundai's 2014 Equus features 30 new and enhanced features to compete against some tough competiton.

If you still think “cheap and cheerful” when someone mentions Hyundai, you obviously haven’t checked out the changes the Korean carmaker has undergone in recent years. And nothing symbolizes that more than the Equus, the maker’s big sedan that takes aim at some pretty formidable competition in the premium-luxury segment.

Less than three years after reaching U.S. shores, the Hyundai Equus is set to undergo some significant updates for the 2014 model-year, which Hyundai revealed this week at the New York Auto Show. That’s probably no surprise considering the tough competition it faces from Europe, Japan and the U.S., notably an all-new Mercedes-Benz S-Class the German maker plans to reveal in just a couple months.

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According to Hyundai, there are “30 new and enhanced features,” starting with some immediately obvious tweaks to the exterior and interior. They include new front bumpers and a revised grille, as well as the addition of standard LED fog lamps and new 19-inch “turbine blade” wheels.

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Hyundai to Build New Headquarters in California

Current Fountain Valley Site will be refurbished. Lucky land?

by on Sep.16, 2010

The fifth largest auto company in the world expands again.

Hyundai Motor America confirmed yesterday that it will invest $150 million in a new North American headquarters on the site of its current complex in Fountain Valley, California.

The announcement came after a meeting between California Governor Arnold Schwarzenegger and Hyundai Motor Company Chairman Mong-Koo Chung, who heads the fifth largest auto company in the world.

Orange County – where Fountain Valley is – has been Hyundai’s home since its arrival in the United States in 1985. Hyundai will invest about $150 million, the largest investment ever made by Hyundai in the state.

During the approximately two-year project, it is estimated that as many as 1,530 new construction jobs will be created with a $273 million total economic output, according to the Los Angeles County Economic Development Corporation.

It will also double the space of the current headquarters and provide room to double the growing  auto company’s corporate staff to about 1,400 employees, according to John Krafcik, chief executive of Hyundai Motor America.

“We think this is the best place to plan and design our vehicles. It is still a center of innovation for North America,” Krafcik said.

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