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GM Aiming to Increase Equinox, Terrain Production

Maker facing a rare problem: more buyers than CUVs.

by on Mar.26, 2010

A rare problem for GM -- more customers than cars -- will be fixed by plans to boost production of the popular Chevrolet Equinox.

Here’s something General Motors hasn’t experienced much of in recent years: a shortage of some of its newest and hottest products.  While the maker has often had to dump thousands of dollars on the hood to get sluggish-selling models, like the Chevrolet Cobalt, to move, dealers can’t keep up with demand for another Chevy product, the new Equinox crossover-utility vehicle.

As a result, GM today announced plans to increase production of both the Equinox and its CUV cousin, the GMC Terrain – a move that will result in the creation of nearly 700 jobs.

The decision to ramp up production of the two high-demand crossovers isn’t as easy as simply opening up a spigot.  It requires a two-step process, starting with the expansion of the body shop at a GM factory in Ingersoll, Ontario.  Once that’s completed, the CAMI plant will ship additional Equinox and Terrain bodies to a nearby assembly line in Oshawa, Ontario.

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Adding a third shift in Oshawa will require GM to recall about 600 laid-off workers.  At CAMI, the maker will require another 70 workers, some to be recalled, but others will be new hires.