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Eminem Says Audi A6 Ad Too Close for Comfort

Did German maker rip off Chrysler’s much-discussed Super Bowl commercial?

by on Jun.02, 2011

Hey you! Is Audi trying to rip off Eminem?

It’s a long way from Chrysler’s suburban Detroit headquarters to the Audi offices in Ingolstadt, but the German maker may have come a little too close to home for its U.S. rival and the rap star Eminem.

Audi is taking flak for a 2-minute video for the 2012 A6 Avant that allegedly mimics the well-reviewed Chrysler ad, featuring the rapper, that aired during the Super Bowl, earlier this year.  Eminem’s song licensing firm, Eight Mile Style, has taken the dispute to a German court in an attempt to bar Audi from running the ad.

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“Apparently, someone believes that the definition of copyright laws is the right to copy others’ materials,” said Gualberto Ranieri, chief spokesman for Chrysler told The Detroit Free Press which first reported on the brouhaha.