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Cadillac Considers More Battery-Car Options

Maker also developing business plan for Elmiraj concept.

by on Oct.31, 2013

Cadillac is looking at adding other battery-based vehicles that would follow the ELR plug-in, shown here.

Even though its new plug-in hybrid, the Cadillac ELR, is still nearly two months from launch, the Detroit luxury maker is giving serious thought to adding more battery-based vehicles to its line-up, TheDetroitBureau.com has learned.

Other models could include an even larger and more upscale offering than the compact ELR, confided Caddy’s global sales chief Bob Ferguson, who said the technology could generate significant interest among buyers – both at home and abroad – who don’t have General Motors’ flagship brand on their radar screens.

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In a wide-ranging discussion, Ferguson also told TheDetroitBureau.com that there is growing support inside GM for transforming the well-reviewed Elmiraj concept vehicle into a production vehicle – and as quickly as possible, though formal corporate approval is not yet a certainty.

“I’m so optimistic about how well (the Cadillac ELR plug-in) will do, especially on the West Coast and in the Northeast,” said Ferguson during a one-on-one discussion with TheDetroitBureau.com. “It will bring us a lot of new customers, I’m sure.”

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