Startup vehicle manufacturer Elio Motors Inc., which plans to launch a three-wheeled vehicle getting up to 84 miles per gallon, unveiled plans for ePlus that will allow customers interested in owning one of the firm’s edgy vehicles a way to personalize it to suit their individual taste.
“The current options system is broken at many levels,” said Elio Motors founder and CEO Paul Elio.
“Traditionally if a customer wants one particular option, they have to accept three or four other options as part of the package, and that seriously limits customer choice and drives up cost to the customer. Much of the technology forced on customers, such as navigation or media equipment becomes antiquated in six months or less,” he said. (more…)