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Posts Tagged ‘electric vehicle prices’

Ford Latest to Cut EV Pricing as Battery-Car Market Struggles

Maker trims $6,000 from price tag of Focus Electric.

by on Oct.21, 2014

Ford has so far sold only 1,500 Focus Electric vehicles this year - less than 1% of total Focus sales.

With battery-car sales lagging expectations, automakers have been slashing prices in a bid to spur demand. The latest to announce a big discount is Ford Motor Co., which will trim the MSRP on its Focus Electric model by $6,000.

That’s on top of the $4,000 discount the Detroit maker took on the compact battery-electric vehicle a year ago. Originally introduced in January 2011 at $39,995, buyers now can plug in a Ford Focus Electric for just $29,995 – plus delivery charges and the usual fees and taxes.

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Ford is by no means alone. With rare exception, automakers have been cutting prices of both plug-in and pure battery-electric vehicle, or BEV, models in a bid to boost sluggish sales. And with gas prices now near or below $3 a gallon in much of the U.S., industry analysts suggest it will be even more difficult to convince buyers to opt for vehicles that plug in rather than tank up.

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Ford the Latest to Drop Battery Car Price

2014 Focus Electric base price dropped $4,000.

by on Jul.10, 2013

Ford has struggled to charge up consumer interest in its all-electric Focus Electric.

Ford Motor Co. becomes the latest automaker to slash pricing to try to boost sales of its slow-selling battery-car, the 2014 Focus Electric.

Sales of both battery-electric vehicles, or BEVs, and plug-in hybrids have generally lagged proponents’ expectations prompting makers to drop base prices or increase incentives in the hope of luring more consumers into showrooms.

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Among other makers who have cut prices in recent months are Nissan, Chevrolet and Honda. Meanwhile, Toyota is increasing marketing efforts to revive demand for the conventional Prius hybrid after an unexpected sales skid during the first half of the year.

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Desperate for Sales, EV Makers Slash Prices

Honda trims lease on Fit EV by a third.

by on May.30, 2013

Honda will trim the price of its Fit EV by a third.

Honda will slash by a third the cost of leasing its new Fit EV making it the latest maker to try to boost demand for battery cars by reducing their hefty price premium.

Other makers who have already taken steps to improve the affordability of their electric vehicles include Nissan with the battery-electric Leaf, and Chevrolet with the plug-in Volt. High prices are one of the key reasons potential buyers have steered clear from so-called advanced propulsion vehicles, according to industry research.

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Honda says it will reduce the price of the Fit EV lease from $389 to $259 a month, and customers will no longer face mileage limitations.  Existing customers will see their lease prices adjusted, as well.

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