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Bright Automotive Pulls the Plug

Latest electric vehicle maker to shut down.

by on Mar.01, 2012

The Bright IDEA plug-in truck was designed to deliver 40 miles on battery, 36 mpg on gas -- and target a segment that generated nearly 1 million annual sales.

Ambitious electric vehicle maker Bright Automotive, which initially lured in the financial support of General Motors, has pulled the plug, the latest casualty in the shake-out of the still-emerging battery-car market.

Bright blames its demise on its failure to secure a Department of Energy loan needed to bring a planned plug-in hybrid delivery van to market.

The failure of the suburban Detroit start-up comes months after the collapse of Aptera, a California electric vehicle wannabe that had hoped to market an aircraft-like battery-electric vehicle.  Like Bright, it had failed to secure the necessary financing to translate its plans into production.

It's Free!

Critics contend the nascent battery car industry is in danger of short-circuiting as the DoE reins in a once lavish program to provide funding for an array of battery car programs.  The government has provided some support to a handful of makers, including established automotive giants Ford and Nissan, as well as some start-ups, notably California’s Tesla Motors and Fisker Automotive.