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Hyundai Introduces Freshened Elantra for 2014

New model gets more powerful engine, improved handling.

by on Nov.21, 2013

Hyundai freshened the Elantra for 2014 giving it a sportier look and improving its performance.

Boasting multiple design changes and a more powerful engine, Hyundai unveiled the refreshed 2014 Elantra at the Los Angeles Auto Show.

The updated Elantra features 75 additional or redesigned pieces, according to Mike O’Brien, Hyundai Motor America vice president of product development.

Performance News!

“It’s more than just a facelift,” said O’Brien, who noted that while the Elantra has held its own in the compact segment, including cars such as the Mazda3, Honda Civic, Ford Focus and Chevrolet Cruze, Hyundai was committed to make significant improvements in the 2014 model. (more…)

For Hyundai, “Flat is the New Up”

Automaker defying recession with risky expansion strategy.

by on Mar.27, 2009

Hyundai's new Genesis Coupe joins a rapidly-expanding line-up, but could Hyundai soon have too many products to sustain?

Hyundai's new Genesis Coupe joins a rapidly-expanding line-up, but could Hyundai soon have too many products to sustain?

This is a decidedly democratic downturn.  Even some of the strongest brands, like Toyota and Mercedes-Benz, have been suffering declines well into the double-digits, in recent months.  Only a rare few marques have defied the recession, with sales holding at least steady with last year’s levels.

Hyundai is a member of that exclusive club, one senior executive recently quipping that “flat is the new up.”

The Korean carmaker’s success might have come as a surprise only a few years ago, when it was the butt of frequent jokes on the late-night talk show circuit.  But a combination of value, an assortment of new products – and a creative incentive program meant to shield customers from the ravages of the recession – have paid off even more than senior company officials had predicted.

But can Hyundai keep its momentum going?  Even CEO John Krafcik admits it won’t be easy if the economy doesn’t start cooperating again soon.

(more…)