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Elaine Bannon: A Woman On The Leading Edge

Revealing secrets at Ford.

by on Jul.06, 2010

As chief engineer on the Ford Edge, Elaine Bannon is hoping for another hit.

Elaine Bannon has a secret she’d rather not keep.

Bannon is a glamorous 48-year-old mechanical engineer and MBA whose job it is to produce winners for Ford Motor Company, including the Ford Edge, Ford Flex, Lincoln MKX and Lincoln MKT – in fact, all of Ford’s crossover utilities.

One of the industry’s best-kept secrets is that Edge is the best-selling vehicle in its market segment, and has been almost from the minute it was introduced in 2006 as a 2007 model.

As chief engineer for these four vehicles, Bannon brings to the job her vast experience in body engineering, body design, chassis engineering, heavy-duty commercial vehicles, plastics and manufacturing, among other things, in a 25-year career.

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Bannon has been in charge of the award-winning (J.D. Power IQS and APEAL awards) Edge program since its inception in 2005, and she says that, increasingly, Ford is leaving its senior managers in place because of their accumulated experience and relationships to the other senior team members.