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2010 Detroit Auto Show Preview

Big changes coming as auto show redefines itself.

by on Jan.08, 2010

Though media days have been cut back this year, expect some big news from the 2010 NAIAS, including the debut of Cadillac's new XTS flagship sedan.

Auto shows were already well established by the time Henry Ford rolled out his first Model T, more than a century ago, and the formula hadn’t changed much by the time the small, regional Detroit Auto Show morphed into the influential North American International Auto Show, two decades ago.

Arguably the world’s most important automotive event, the NAIAS typically draws more than 600,000 paying customers – along with as many as 5,000 members of the media, there to watch the unveiling of dozens of cars, trucks, crossovers and concept vehicles.

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Auto Show Central!

But in an era of tight budgets – never mind the ubiquitous influence of the Internet – the auto show concept is facing some serious challenges.  One of the first things General Motors Chairman Ed Whitacre says he asked his staff, after assuming the additional post of Acting CEO, is, “Does the auto show sell cars?”

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