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Ford Betting Big on Ecoboost

Automaker will offer new, high-mileage engine in 90% of its global models.

by on Apr.02, 2009

Sho-off: with the addition of an Ecoboost V-6, expect the 2010 Ford Taurus SHO to be one of the fastest offerings in its segment.

Sho-off: with the addition of an Ecoboost V-6, expect the 2010 Ford Taurus SHO to be one of the fastest offerings in its segment.

Ford Motor Company is betting big on its new Ecoboost engine, planning to offer variants of the high-mileage engine in 90% of its global vehicle lines, company officials reveal.

The first version of Ecoboost, a twin-turbocharged V-6, will make its debut, later this year, on four high-profile products: the Ford Flex, the new high-performance Taurus SHO, and the Lincoln MKS sedan and MKT crossover.  The following year, Ford will add the 3.5-liter V-6 as an option on its big F-Series pickups.  And confirming long-standing expectations, Ford officials confirm that a 4-cylinder version of the high-mileage engine will appear in the relatively near future.

Click Here to Subscribe to TDBWhile Ford is expanding its line-up of hybrid-electric vehicles, and developing new plug-in hybrid-electric vehicles, or HEVs, and battery-electric vehicles, “Ecoboost is the foundation of our gasoline technology” going forward, explains Barb Samardzich, Ford’s Vice President of Powertrain Development.

For the 2010 Calendar-Year, Samardzich noted, Ecoboost will be offered in 23% of Ford’s many models.  By 2013, that will jump to 90%.  Buyers will typically have other options – in products like Flex and the MKS, the Ecoboost will be the high-line option, and carry a still-unspecified price premium.  But going forward, the I-4 version could become the mainstay in high-mileage Ford products.  As a result, the automaker expects to sell 1.3 million vehicles equipped with the technology, in 2013, nearly half of those in the U.S.

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