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Bob Lutz Tries Retirement, Says No Thanks

Celebrated auto exec picks up yet another advisory role, his third

by on Sep.28, 2011

Alan Perriton, Bob Lutz, Kraig Higginson pose in front of VIA's Extended-Range Electric Truck

Maximum Bob is back. Again. Someone should talk to him about the definition of “retirement.”

Just weeks after General Motors announced that former Vice Chairman Bob Lutz was coming back as a consultant, VIA Motors, a Utah startup, has announced that Lutz would join the company as a consultant. Lutz also serves as an advisor to Lotus.

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VIA plans to convert existing pickup trucks, vans and sport utility vehicles into extended-range electric vehicles similar in concept to the Chevrolet Volt.

Lutz, 79, is coming on board to help raise capital for the venture and help establish partnerships with automakers, according to David West, VIA’s chief marketing officer, Automotive News reported.

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