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Dyson’s EV Efforts Following a Familiar Path

Entrepreneur plans to start with a low-volume, premium car then add two.

by on Feb.14, 2018

James Dyson confirmed plans to produce an electric vehicle by 2020.

Stop me if you’ve heard this one: a quirky entrepreneur decides to get into the automotive business by developing an electric vehicle, even though he has no real experience in that arena. The grand plan calls for three vehicles to anchor the company.

Sound familiar?

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Yes. But it’s not Elon Musk and Tesla, but rather James Dyson, the famous inventor of the Dyson vacuum and many other products. Dyson recently revealed plans to produce an EV using a solid state batteries rather than the lithium ion panels currently used by automakers. (more…)

Dyson Blowing into EV Car Segment Like a Cyclone

Best known for vacuums, company says EV will be ready in 2020.

by on Sep.26, 2017

James Dyson, whose company is best known for making vacuum cleaners and hair dryers, is planning to produce an electric vehicle by 2020.

The man who changed the way vacuum cleaners work plans to spend $2.7 billion to do the same in the automotive industry. James Dyson, the creator of the Dyson vacuum, said he’ll bring an electric vehicle to market by 2020.

Dyson said he’s got a team of more than 400 employees working on the project, and has for the last 2.5 years. His vehicle already starts with a major difference from current EVs — Dyson’s car will utilize a solid-state battery instead of lithium ions.

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He notes that his company’s expertise in solid-state battery technology and electric motors prevalent in his vacuum cleaners, bladeless fans and air purifiers is excellent preparation for producing an EV with an as-yet-viable battery. (more…)

From Vacuums to Battery Cars: Dyson Reportedly Looking at EV Option

Appliance maker hires two key Aston Martin executives.

by on Aug.28, 2017

No suck-up; James Dyson is best known for the vacuum and appliance company bearing his name.

It’s best known for its vacuum cleaners and fans, but British appliance company Dyson could be looking to get into electric cars, as well, according to recent reports out of Europe.

The company, founded by inventor James Dyson in 1987, has notably encouraged such speculation by hiring several Aston Martin veterans in recent months, including the former head of the car company’s product development operations. Dyson also purchased a Michigan start-up development what has been described as breakthrough battery technology, while also receiving funding for EV development from the British government.

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Dyson would be the latest in a string of automotive outsiders looking to crack a traditionally closed industry by focusing on battery-electric technology. For the moment, however, Dyson has declined to directly address whether it is, indeed, hoping to take on traditional automotive brands, as well as newer EV entrants like Tesla.

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From Vacuums to Electric Vehicles? Dyson Buys Promising US Battery Start-Up

British firm plans to build major new battery plant.

by on Oct.20, 2015

No suck-up; James Dyson is best known for the vacuum and appliance company bearing his name.

Best known for its costly but powerful vacuum cleaners, British appliance manufacturer Dyson Ltd. has snapped up a promising Michigan-based battery start-up pioneering a new form of lithium-ion technology it claims can deliver twice the power of current battery chemistry.

A spin-off of the University of Michigan, Ann Arbor-based Sakti3 has been developing so-called solid-state lithium-ion technology, proponents believe could improve reliability and, if used in an automobile, greatly increase vehicle range and performance.

Charging Ahead!

Dyson not only plans to use Sakti3 technology in its conventional product lines, such as cordless vacuums, but could find new business opportunities, the company founder, James Dyson said. And with the British firm now planning to spend as much as $1 billion to set up a battery plant using Sakti3 chemistry, that is fueling speculation Dyson might offer the technology to the electric vehicle market.

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