In the scheme of things, Wolfgang Durheimer wasn’t at Bentley all that long but he will be leaving a legacy that will see the ultra-luxury maker continue to undergo major changes for years to come. That includes its controversial entry into the SUV segment.
Now, Durheimer sets off for Audi, another premium brand in the Volkswagen AG empire – where observers expect him to again leave an indelible stamp.
As the result of an unexpected, corporate-wide management shake-up , Durheimer will leave Bentley next month to become the R&D chief at Audi – a job similar to what he’d previously held with Porsche. His hope, he said during an interview, is to have “made Bentley sustainable for the future.”
The key to that, he contends, is the launch of the British maker’s third product line, an all-new sport-utility vehicle, which Durheimer promises will be, “the most expensive SUV in the world,” with an expected base price of between 170,000 and 200,000 Euros, or roughly $220,000 to $260,000 at current exchange rates.